Negative = Positive: Only If You Want

In his grand return to fiction, Bass (Why I Came West) summons—with a lyrical style befitting his best nature writing—Arkansas and backwoods.

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With 99 percent of our focus on content marketing, we managed to grow our worth to millions of dollars. Reading about great content marketing is not enough to truly understand how it works. Instead, you have to see it in action to grasp its fundamental value. Here are some top examples of content types from brands who knocked content creation out of the park. A blog, in particular, is a great content platform because it gives you a foundation for lots of posts, pages, and content that all point back to your site.

Think of a blog as a tree trunk. Your individual blog posts are the branches that reach out into the corners of the internet and search engines. Users can find your branches and follow them back to your core site. That gives you a greater shot at leads and sales. For a great example of blogging content, look to Content Marketing Institute.

They create troves of valuable, useful content for content marketers in order to teach, instruct, guide, or inspire. They use charts, graphs, pictures, and illustration to explain concepts. This type of content is easily digestible and totally shareable. In general, a case study is an in-depth look at some action your brand or business completed that had measurable results for success. In it, the agency showcases how they executed a successful content campaign for a real estate brand.

For those of you who shudder at the thought of writing a blog post or in-depth article or case study, there are content mediums out there for you. If you are a good speaker or interviewer, this content format can be a great one for sharing valuable information with your audience.

What is Internet Marketing? Your Guide to Today’s Online Marketing

You must have a direction, a plan, the right tools, and ways to measure your progress if you expect to get anywhere. The Internet is pervasive and ubiquitous. It has grown to encompass nearly every aspect of society, augmenting or outright replacing older methods of communication. This means that any organization, from the smallest non-profit, to the largest corporation, and even the individual, has an incentive to create a strong online presence.

What is Internet/Online Marketing?

One of the earliest adopters of Internet marketing in the world of Fortune companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12, websites link to the Coca-Cola homepage , which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page.

Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism. Private corporations use Internet marketing techniques to reach new customers by providing easy-to-access information about their products. The most important element is a website that informs the audience about the company and its products, but many corporations also integrate interactive elements like social networking sites and email newsletters. Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns.

Individuals find the Internet to be an easy and cost-effective way to promote themselves as professionals, performers, artists, and more. The cost of an Internet marketing campaign is small compared to more traditional methods, and has the potential to reach a very large audience. Internet usage around the world, especially in the wealthiest countries, has steadily risen over the past decade and it shows no signs of slowing.

As Internet usage grows, online commerce grows with it. This means that more people are using the Internet with each passing year, and enough of them are spending money online to impact the economy in significant ways. See also E-Commerce Marketing. The audience for Internet marketing is not a niche group, and hasn't been for a number of years. Today, the number and variety of people who spend time online and are willing to spend money online is only growing.

Heavy mobile Internet usage; Prefer website and financial surfing; 50 and older: Email and social networking use on the rise. Considering the ever-growing importance of an online presence for any business or non-profit organization, the question isn't whether to implement an Internet marketing strategy, but what kind of Internet marketing technique to use.

The first step is to identify the audience for the product. Who is interested in this product? Who does the business want to interest in this product? Once the target audience is identified, the next step is to conduct research about how that particular demographic uses the Internet so the campaign can focus on the best method of reaching them.

See also Targeted Marketing. Podcasting is an audible form of content that is excellent for brand building and growing an audience.


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Both strategies can be very effective at marketing your business online and building relevant industry relationships. Email marketing is super powerful because it is a direct channel of communication between your business and current and potential customers. It starts by somehow acquiring your customer or potential customers email address.

What is Internet Marketing? Your Guide to Today's Online Marketing

But then you have to figure out exactly how to market to everyone on your list…without spamming them. The easiest way to get your hands on some emails is through a lead magnet. Here are a few other examples of effective lead magnets:. Aside from lead magnets check out these simple ways to get more email subscribers.

Also, check the email marketing tools on our list of marketing tools. If you want organic search traffic to your website, you need to optimize for search. If you want to establish a firm understanding of SEO , check out this article. Otherwise, below are the core concepts of search engine optimization.

7 Important Skills Required To Become a Digital Marketing Genie

When you write content for your website, you want that content to have the best chance at ranking in search engines as possible. This contains some valuable insights and is well worth a read.

Content Marketing

So why not do things to increase conversions? Web design is where conversion rate optimization starts. Sorry, but if your site looks like it was built in like the Wikipedia screenshot below , you are going to struggle to get anyone to convert. To come up with your initial headline, see what your competition is doing and then do something similar. Here are a few guides on headline optimization and how to go about testing:. Social proof is the idea that consumers are more likely to convert when certain trust signals e.

Should you use a blue button or red button? Should the button be in the middle of the screen or to the right? But there is a misconception with social media that the whole goal is visibility with your current audience. Sure, social media is a great way to communicate with your current audience, but visibility and communication are not enough to grow a brand or business.

You need people to share your stuff with their friends and friends of friends, and friends of friends of friends!


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But how do you get your current followers to share your brand or business with their followers…? Really, really freaking good content. Well, Pinterest is mostly female. Before you start spending time marketing via social media, make sure you choose a marketing channel your audience is on. You may not think of social media as a customer service tool, but it is one of the best out there.

Managing your reputation through an active social presence can save your business from negative press, or can increase positive hype your business could be experiencing.